Road Safety and
Corporate Social Responsibility is AA Kenya’s 6th Strategic Pillar
An estimated 1.35
million people are killed each year on the roads worldwide and 50 million
That corresponds to 3,500 fatalities every day. Following the launch
of the first United Nations Decade of Action for Road Safety in May 2011, the
FIA demonstrated its support for the goals of the initiative by launching its
own Action for Road Safety campaign. Built around four guiding key priorities,
the campaign seeks to:
Advocate at the
highest levels to commit countries to take action and prioritise road safety as
a leading health and development crisis; ·
Members in implementing road safety interventions through the FIA Road Safety
Grants Programme, supported by the FIA Foundation; ·
partnerships with all commercial and institutional partners that share the
Motor Sport Community to be ambassadors for the cause and utilise the sport’s
global reach to connect with as large an audience as possible.
member of FIA, AA represents Kenya on Road Safety matters globally. Some
significant milestones that the Association has championed include:
instrumental in the organization of the launch of the Decade of Action for Road
Safety 2011 – 2020 in Kenya. As part of the Decade of Action for Road Safety
activities carried out Road Safety Education for Children at the Children’s
Traffic Parks and in schools.
negotiated with a UK based organization – International Road Assessment
Programme (iRAP) for a road assessment programme that audited 2,600 km of road
network in Kenya. The report was
presented to the Government of Kenya and adopted.
As part of our
active participation in road safety initiatives, AA of Kenya for over six years
has been conducting road safety programmes including learner rider training for
boda boda riders in different parts of the country. This is part of our
Corporate Social Responsibility (CSR)
Safety Agenda is therefore critical to the Association. AA has gone a step
further and created a stand-alone committee of the Governing Council that is
responsible for guiding the Association on all Road Safety matters.
recognizes its role in providing industry leadership that drives environmental
responsibility. To this end, this pillar also focuses on AA’s role in providing
market guidance on emerging green technologies.
collaboration with various stakeholders, including county governments, NGOs and
AA Kenya, trained and donated UN Safety approved helmets donated by
the FIA and the Hungarian government.
Road Safety Initiatives:
below are some of our concluded successful Road safety initiatives