The initiatives should:

• Demonstrate a commitment to reduce fatalities and serious injuries within the organization’s ecosystem and the public at large.
• Demonstrate a unique or creative attempt to advance road safety: Examples of this work may include employee and public education aimed at deterring unsafe actions on the road, as well as marketing, promotion, organizational infrastructure considerations, safety equipment & PPE and legislative initiatives that enhance road safety.
• Clearly illustrate the objectives of the initiative through relevant content, samples/illustrations, and any available results or evaluation measurements.
• Support one or more of the National road Safety Action Plan 2024-2028 initiatives of:
• Driver advocacy through training & model working conditions. 
• Promotion of safe driving practices & stringent enforcement of traffic regulations. 
• Improved vehicle maintenance and safety standards Heightened public awareness campaigns